Conventions of a Music Video

All music videos contain different plots, stories and meanings.

Performance- When the band or artist is playing or performing the song for the camera. It could also be footage from a tour.

Narrative- This could be where the meaning of the song lyrics and the song is played out and acted out in someway so the video tell a story.

Mixture- This could be where in the music video the musician is playing as well as a narrative storyline occurring and the camera would cross cut to each scene and different shot. 

Cameo-where the musician features in the narrative but is not actually part of the storyline and does not perform in it. A great example of this would be Kasabian's 'Vlad The Impaler' which starred Noel Fielding.

Animation-Some music videos have a mixture involving animation that is edited in, this adds creativity and originality to the video. An example of this would be A Ha’s ‘Take me on’ video.