Audiences

The Internet is increasingly becoming the most prominent way to reach and broaden audiences. Websites such as YouTube are the main way to gain more audience and get new fan bases around the world. Websites that sell music and also offer downloading are beneficial for independent bands and third party retailers as they provide an opportunity to expand the customer base and also increase their income. The effectiveness of a music sales website depends on many factors, such as the type of music that is sold, the variety of different styles of music available to the audience, and also the overall design, options and security that are available to the online buyer.

For those that are not on the Internet, most commonly older generations, newspapers and television adverts promote music videos, new songs by new bands, new album releases and often make them appeal to a wider audience. This is an effective way of expanding audiences as a band or new music video is promoted by more than one for of media.