Case Study: Emil Nava

Nava began as a runner for film production companies. After, he graduated to assistant director, where he would manage the video shots. He signed to Academy, the biggest music video production company. He then worked for Between The Eyes, Now Works, and Pulse. He now freelances for OB Management. 
Nava has directed a number of advertisements, for clients such as L'Oreal, which generally have a larger budget and production values, however they do not allow for as much creative freedom as music videos.

At his busiest, Nava has made 24 music videos in a single year. When he begun shooting music videos for independent labels the budget would be as low as £5,000-£10,000. His most expensive video to date has been for Jessie J, the budget was £160,000.

Nava's first music video was for the band Kid British, and their track 'Our House'

-The budget for the video was £20,000.
-Filmed in Manchester.
-The cast involved local people.
-One day was spent filming.
-2/3 days for editing.
-10 days for pre-production.

This demonstrates the tight timescales involved when filming a music video.