Treatment

Treatment

Group Roles Cinematography: Ahmed Sayed / Frankie McFarlane / Emma Sofianou Mise-en-scene: Ahmed Sayed / Emma Sofianou Sound: Ahmed Sayed / Frankie McFarlane / Emma Sofianou Editing:Ahmed Sayed / Frankie McFarlane / Emma Sofianou

Title: Fire + Bones Artist: The Midnight Heavy

Synopsis: The video shows the protagonist, played by Daniel Mascia, singing in various locations. The locations we have filmed in are: a park, a music studio, against walls. Along with the singing, we are putting in close ups of instruments such as guitar, drums, microphone and an amplifier.

Key Genre Conventions: - Band members - Unusual locations - Not 'set up' locations - Grimy locations - Close ups of singer - Close ups of instruments  - Mid-shots - Close up side shots - Quick shots

Frankie has begun to edit the below image to use as the front cover of the CD. It's important to note some of the changes that we've made to the image in order to make it look appropriate for an album cover.

1. Darkened the main image.

2. Increased the contrast so that the colours stand out more.

3. Burnt the edges out of the right side of the image so that it fades into black backgrounds in the next pages.

New ideas

1. Turning the contrast off, makes images such as the match brighter on the back.

2. Adding a bold title in some sort of blocky font, then adding the name of the band at the bottom with a different font.

Editing

This photo shows myself editing the shots we have for the music video. We currently have just under one minutes worth of footage that has been edited and put into sequence.

Magazine Advertisement

Here are some magazine adverts that could influence our own.

This advert for The Arctic Monkeys is student made, as it doesn't include any important information about the release of the album or the band. I have chosen to include this one as the bold unique text is the eye catching element and shows that even an advert with limited colour still looks good.

This advertisement for The Best Of The Vines perfectly utilises the name of the band, incorporating swirling vines and lush eye catching green leaves for a simple but effective advert.

I like this student advert because of the close up image of a guitar, which automatically gives the viewer an idea of the kind of music it would be- more indie, definitely not electro pop or heavy rock. I also really like the use of text and colour- it's simple but works very well with the whole advert.

I think we could take inspiration from the text used in this advert, and the clash of colour which draws attention to the songs featured in the album. As we want a limited colour palette this could be a good option for us.

Magazine Advertisement

Now we are progressing with our video, we have started to focus on the digipak and magazine advert. A magazine advert needs to be unique, creative and most importantly eye catching. We would like our video, digipak and magazine advert to all link in someway, perhaps by using similar images, effects and text.

I found this magazine advert from Kasabian to be eye catching because it's unique.  As you can see the advert shows the album cover which is based on the "King" playing card with a detailed image on the front. The king card is suitable as it relates to the name of the album, named Empire. The naked body of the female figure alludes to the whole 'rock and roll' attitude of the band.

The magazine advert also includes the relevant information about the album, such as the release date and also ratings by influential and noted rock magazines.

Digipak

For the cover of our digipak we have used a still image from our music video footage. The reason we are doing this is to ensure that we keep the continuity between the music video and the digipak.

With this image, we are going to experiment with using different effects for the digipak cover. One idea which I think would look the best would be darkening the edges of the image but increasing the contrast therefore enhancing certain images. Along with these we would add the song title Fire + Bones and the band name - The Midnight Heavy - along with other style additions that will be used to try and make the digipak more unique. We also have to think about the symbols we may have to include on the digipak as standard, such as barcode, recycling symbol and parental advisory sticker.

Digipak- Initial Ideas

These photos show the inital drawings my group have made of the digipak full design. We decided on a continuious design that flows throughout, with the exceptions being the front and back cover which will have still shots from the actually video on them. We will edit these images on Photoshop, adding more shadow and tone.