Digipak

For the cover of our digipak we have used a still image from our music video footage. The reason we are doing this is to ensure that we keep the continuity between the music video and the digipak.

With this image, we are going to experiment with using different effects for the digipak cover. One idea which I think would look the best would be darkening the edges of the image but increasing the contrast therefore enhancing certain images. Along with these we would add the song title Fire + Bones and the band name - The Midnight Heavy - along with other style additions that will be used to try and make the digipak more unique. We also have to think about the symbols we may have to include on the digipak as standard, such as barcode, recycling symbol and parental advisory sticker.

Digipak- Initial Ideas

These photos show the inital drawings my group have made of the digipak full design. We decided on a continuious design that flows throughout, with the exceptions being the front and back cover which will have still shots from the actually video on them. We will edit these images on Photoshop, adding more shadow and tone.

Digipak

This is a rough design idea that Frankie designed for the Digipak cover artwork. The idea was to make a cover that looks relevant to the song. The cover artwork is a combiation of 8-bit design featuring a skull- reference to the song title Fire + Bones. The mixture of these elements gives a unique look to the digipak and we may also incorporate this feature into the magazine advert.

Filming

This photo shows Ahmed setting up the camera to film the shots of Daniel throwing lyric sheets to the floor. This scene was (hopefully) clearly inspired by Bob Dylan's Subterranean Homesick Blues. We placed Daniel in the centre of the frame in an ally way. The reason we chose to film in an ally way was because the genre is rock/indie and by looking at other videos in this genre, they give a careless vibe to the video and the veiwer wouldnt expect this kind of music to have the same kind of setting as a pop video.

Filming

These are screen shots of when my group and I went to film in Goodmayes Park, Dagenham. We filmed Daniel singing the first two verses of the song, we filmed multiple takes just in case when it got to editing we found an error in one of the takes. We told Daniel to keep a straight face when we were filming as, due to the genre of the music, we wanted the video to have a serious nature.

My favourite shots are the ones in which Daniel was unaware that we were filming, so he relaxed more and smiled. I don't know if we'll use these shots of Daniel smiling in the actual music video however I would like to use the screen shots on the Digipak.

During filming, our group decided that we wanted to incorporate a clear influence from a classic video that is easily recognisable. We chose 'Subterranean Homesick Blues' by Bob Dylan, who featured on my Top 100 post.

One of the reasons we chose to take elements from this specific video is that the concept is quite simple; lyrics are written on pieces of paper and then thrown away in time to the song. The throwaway nature of Dylan's video is a comment at the growing nature of consumerism in 1960's America.

Lyrics

Lyrics: 'Fire + Bones' by The Midnight Heavy

Dirty and I just don't care,
Dirty when you run your nails through my hair,
Dirty undercover lover
Lay yourself around me

It's dirty when you call my name
It's dirty when you pull my hair like a mane,
Dirty undercover lover, lay yourself around me
Round me, round me

Loose your buttons and bows
Get some fire in your bones (ohhhh oh oh oh)
What's it to ya
Bones

And now we're sipping it up,
Just tearin' it up
Just the passion of love

And now we're sipping it up
Just tearin' it up
Just the passion of love

Dirty when you call my name 
Dirty when you pull my hair like a mane
Dirty undercover lover
Lay yourself around me

Dirty and I just don't care
Dirty wen you pull my hair and hair
Dirty undercover lover
Lay yourself around me
Round me, round me

Loose your buttons and bows

Get some fire in your bones (ohhhh oh oh oh)

What's it to ya

Bones

And now we're sipping it up

Just tearin' it up

Just the passion of love